PLUS Supermarkets have been a long time client of Energize. Upping their game with above the line campaigns for PLUS, Energize needed extra hands to bring their creative ideas to life. They needed a reliable partner who could take on High End visuals for in-store advertising and video commercials.
The collectible Raging Runners toys were not a reality yet, but needed to be promoted nonetheless before they became available in PLUS Supermarkets.
Success would be if they could effectively outsource the Key Visual for the campaign and get SEGA and PLUS to approve on a tight schedule. The Raging Runners needed to look cool and appealing while at the same time appear realistic – so collectors don’t get disappointed once they receive the actual items in stores.
MINSK is known for high quality output under time constraints. After a previous campaign we collaborated on for Sonic & PLUS, our working relationship was cemented.Since the actual ‘Raging Runners’ collectibles game wasn’t yet finalized, we needed to create all assets in a 3D environment, ensuring the Runners looked like real-life objects.
We designed and created many digital- and motion assets to make sure all communication would be recognizable and contribute to a high-end feel.
Director: Bas Dumoulin
Producer: Tessa Hansman
Director of Photography: Stephan Schmidt
Camera Assistant: Casper Fraij
Gaffer: Mark Huisman
Sound: Jasper Delprado
Setdresser: Marten Hoekstra
Assistant Setdresser: Chaja Hertog
Hair & Make-up: Krista Bruijsten
Styling: Bente Mars
Casting: Moeder Anne Casting – Tessa van Zaanen
Sound Design: Peter Stoel
Production & Post-Production: Studio MINSK
PLUS:
Digital Campaign Manager: Annemarie de Graaf
Campaign Manager a.i.: Gabrielle van IJzendoorn
Campaign Coördinator: Manon Akkermans
Sr. Creative Copywriter: Jeroen Buddingh
Account Director: Nicole Nouwens
Junior Producer: Sara Visscher
