We know how hard it is to position your brand well, to speak to your ideal client and to offer him or her your products or services.
You need to differentiate from the competition, attract the right clients and bring your sales to a higher level.
This requires a strong brand presence. We can help you translate your brand values into a visual identity and collateral through good and honest collaboration.
A lot of design studios can make things look pretty. They’ll create a logo, put it on special paper and it’s going to look great. But the question then is, will this all amount to something? Will this help to move the needle?
The chance of that happening is very small. That’s why we do things a little different. What we do directly impacts your business.
We help you communicate with your customer in the most natural way, so that you have the best chance of repeat business from that customer.
“Even though MiNSK didn’t have any relevant sector experience they understood the complex new concept quickly and took on the project with lots of creativity, flexibility and above all: fun. The quality of the work was great and exceeded our expectations.”
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RENÉ KERKMEESTERDigital Transformation Lead | TenneT |
“The guys and girls at MiNSK regularly help me deliver kick-ass, functional and outstanding branding strategies for clients. When I’m looking for co-creation, creativity and conceptual thinking I pick up the phone and call.”
EDWIN KOOLBrand Activation Specialist | Yowsah |
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In a 1-on-1 talk we’ll have a look at your brand and the state it is in right now. What are the bottlenecks, where can we find gains and what would you like to see differently?
We’ll have a look at your ideal future state. What does your brand represent? And just as important, what does it not represent? What are your brand’s core attributes and what would you like to broadcast to the world?
After our findings in Phase 02, we’ll work on a proposal on how to reach your set goals. We’ll do style suggestions in design, typography and photography and decide on the right way forward.
We’ll have a look at the proposals from Phase 03 and adjust to meet your needs. We’ll work on a logo, the visual identity and other specific assets. In this collaborative process you will have two feedback rounds.
Everything is now documented in a clear brand style guide PDF for you to share with third parties. Assets for print and online use will be delivered. Other brand implementations are optional. Think of design for social media or explainer videos.
