When it comes to branding, visual design or motion design, over 15 years of experience have formed our collective opinion. Read all about it in these blog posts.
It’s no secret that humans are susceptible to persuasion. Designers and marketers have been using cognitive bias techniques for years to influence consumers to buy their products or services.
As designers we are fascinated by these phenomena because we can use them to our advantage in the brand design and marketing campaigns we create for our clients.
Devious? Maybe. Effective? You bet!
Augenkitzel is German for ‘Tickling the eyeballs’.
When something moves, we snap our eyes to attention and look at it – whether we want to or not. Like actual tickling, it is a reflex we cannot resist.
And with motion as part of our design process we’re using this to make brands irresistible.
When considering two equally good brands, any buyer will choose the one that makes him or her feel like a philanthropist.
So why not add this extra differentiator? In the end: no one can possibly dislike a brand that (genuinely) makes the world a better place.
Motion should be at the heart and start of the design process.
Bringing a company’s logo and visual identity to life through motion will move your target audience on an emotional level. This positions the brand towards the front of a potential customer’s mind.