100% supporter
of slow fashion

Meet our client

Planet Hugs

Here’s how we helped Eda Dumoulin-Akin with an identity for her
slow fashion brand Planet Hugs.

Eda-Dumoulin-Akin-Founder-Planet-Hugs

100% supporter
of slow fashion

Meet our client

Planet Hugs

Here’s how we helped Eda Dumoulin-Akin with an identity for her
slow fashion brand Planet Hugs.

Eda's
Challenge

Planet Hugs’ vision is for everyone on the planet to make wise choices. When people choose and purchase products that last longer and are produced fairly and eco friendly, we can make this planet a little better.

Eda needed an identity that incorporated this vision.

Define
Success

To Eda our collaboration would be ultimately successful when she would have a clear vision of her brand and a visual identity to support it. As a starting entrepreneur, she needed Planet Hugs to exude trust and confidence to her future customers.

Define
Success

Our
strategy

We started with distilling Planet Hugs’ key values, a brand statement and defining its ideal customer. From there we looked at priorities and planned out a roadmap to success. Once this was in place we started a visual discovery of the look & feel for the corporate identity.

Fluid
Shapes

During the visual discovery we decided we wanted to incorporate a look & feel that would be able to adapt to the constant change of fashion and trends. This way any visual collateral would stand the test of time.

We opted for a logo with fluid shapes and several sub-logos. These shapes change according to categories such as fashion, decoration and body care.

E-commerce
platform

Planet Hugs’ website was set up in Shopify. We made sure the corporate identity and colors, as defined in our style guide, helped pull everything together.

Reach out to us!

Interested in having your ideas turned into fantastic visuals? Please reach out to us.

Book a free call

Studio MiNSK