Meet our client
Here’s how we helped Omroep Max with a fresh new platform for ‘Heel Holland Bakt’, the Dutch version of ‘The Great British Bake Off’.
Meet our client
Here’s how we helped Omroep Max with a fresh new platform for ‘Heel Holland Bakt’, the Dutch version of ‘The Great British Bake Off’.
The successful TV-show ‘Heel Holland Bakt’ already entered its 9th Season! Up until now, each season faithfully adhered to the existing British design, but in terms of look & feel the website in particular didn’t stand the test of time.
And so Studio MINSK was called upon to give it a much needed redesign!
The target users of the website are existing and potential fans, hungry for more than just televised content. The website not only contains content about the TV-show, but it acts as a platform for recipes as well.
Omroep Max was aiming for an increase in visitor numbers and for people to use the site as a source of inspiration.
We first analyzed the site and defined a clearer structure. The site is now divided into Recipes, Baking and the TV-show. In the recipes section, extra search filters have been put in place and we added better distinguishable categories.
In terms of the design, we used the new colors and design of the tent as a starting point, translating it to the new digital environment.
The home-made feeling defined our design choices. While baking one gets dirty. Crumbs, flour and plates with chocolate remnants are part of the experience.
And so we let this experience be part of our design. Doodles contribute to the home-made feeling as well. Mixed with fresh photography of fruit and nuts, one immediately feels like baking.
Interested in having your ideas turned into fantastic visuals? Please reach out to us.