Literally Limitless

Discover how we developed a low-key, easy-access launch for All-Day’s limitless design service by crafting a brand identity that seamlessly reflects its core values.

Services

  • Art direction
  • Digital design
  • Motion design
  • Visual identity

Year

2024

All-Day’s Challenge

All-Day is a service designed to appeal to everyone. But who is the ideal client, and who should the brand target? The perfect clients are companies or individuals with continuous design needs who require flexibility. An All-Day subscription is much more cost-effective than hiring an in-house designer and offers consistent availability, unlike freelance designers. Who wouldn’t want that, right? Creating visuals that capture the ease of entry, positivity, and can-do attitude while maintaining professionalism was an enjoyable challenge for our designers.

Our strategy

To attract the right clients, we focused on addressing common challenges companies face when working with design agencies or freelance designers. These include unexpected costs, debates over time versus capability or revisions, delays in receiving designs, the high costs of hiring designers and providing them with workstations and expensive software, and the need for multiple designers for various types of designs—be it online, offline, or motion design. An All-Day subscription eliminates these issues instantly for a fixed price.

Visual Communication

To express the positivity and ease of use, we created a light and fresh style with a moving line that connects every story, design, person, and solution. This resulted in a highly recognizable brand with strong exposure potential.

Some other case studies

Back to the portfolio

  • Channable

    Bold awareness campaign for a brand going global

    Art direction, Motion design

  • Bureau voor Reuring

    Bringing versatility to an Event Company

    Visual identity