3. Branding sustainability
Using green in your brand design may be the first thing you think of, when talking sustainability or environment, but the term: “go green” has been taken too literal. Green as a color is overused for this purpose. The same goes for pictures of leaves. Sure, use them in icons when you need to communicate something at snap second, but other than that, green leaf tactics are on the nose.
The truth is – your brand design is inspired by all your brand’s qualities. And if your brand is inherently ‘good’, the design doesn’t necessarily need to follow ‘good’ cliches. Remember your brand is more than just your logo. It’s in all the messaging and other touch points.
Here’s a good example of brand design for one of our clients Planet Hugs: a fluid logo with a fluid shape language. Soft pastel colors. Shapes that represent brand categories as well as sustainable, durable and conscious topics. Not a leaf to be seen. And no Planet nor hugging for that matter 😛
Check out the entire Planet Hugs case study here…