Dance party
of the century

Meet our client

Jakop Ahlbom Company

Here’s how we helped Jakop Ahlbom with visuals for his 2019’s theater show ‘Le Bal’

Dance party
of the century

Meet our client

Jakop Ahlbom Company

Here’s how we helped Jakop Ahlbom with visuals for his 2019’s theater show ‘Le Bal’

Jakop's
Challenge

Most often, advertising for a show needs to be communicated to magazines and theaters ahead of the theater season for programming. When there is still only an inkling of what Jakop wants to bring to the stage, we need to already visualize what it should communicate. This means creating images based on nothing more than a rudimentary idea.

The
Concept

The rudimentary idea in the case of ‘Le Bal’ was a nostalgic journey through a century of music and dance. Other than that, only the cast was known. And so we made use of that cast to capture one century of iconic dance and music into one image.

A good
collaboration

For this shoot we worked together with photographer Leon Hendrickx, costume designer Esmée Thomassen and hair & makeup artist Nienke Algra.

Full cast: Sue-Ann Bel, Jonathan Brito, Nhung Dam, Luc van Esch, Yannick Greweldinger, Silke Hundertmark, Sofieke de Kater, Gwen Langenberg, Steyn de Leeuwe, Reinier Schimmel, Bodine Sutorius | Band Alamo Race Track with Jelte van Andel, Thomas van den Berg, Leonard Lucieer, Ralph Mulder.

Triptych

Due to the panoramic design, we were able to use it in traditional media as a triptych, but also as separate posters.

Triptych

Goal
reached

Eventually, the image ended up on the cover of the annual brochure of a number of theaters. Something Jakop in the preliminary phase hoped for since that was the best possible scenario in the Dutch theater world because this produces so much free publicity.

Reach out to us!

Interested in having your ideas turned into fantastic visuals? Please reach out to us.

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Studio MiNSK